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Google's New Algorithm Change Is A Blessing For A Lot Of Businesses

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

I wrote a new article today that spells out a great and possibly somewhat unique opportunity that many businesses have right now. It’s an open window, but who knows how much longer it will stay open.

 

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

Google's Mobilegeddon Algorithm Change Is Awesome For The Businesses That Knows How To Use It To Their Advantage

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

 

You can read the full article over at Amazing Ideas, Inc.

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Mobilegeddon Is Here – But Why Should You Care?

Mobilegeddon Is Here – But Why Should You Care?

 

A new algorithm changes makes it necessary for businesses to ensure their websites are mobile friendly or they stand to loose 60% of their trafficMobilegeddon – the nickname that Google’s latest algorithm update that took place on April 21st this year has acquired – is here.

It’s a big change and a change that makes sense. With the update Google is really trying to ensure that users (Googlers) will get the best experience when using their platform. In other words, Google’s intention is to do good for the users, which is great. Have you ever looked up something on the internet on a mobile device and be led to a website that was completely unreadable on your device? A website that you would have to zoom in – zoom out – scroll and pan – left and right – up and down? We all have and yes, websites like that are annoying to say the least. Try to hit a tab (link) and you sometimes will activate the link just above or below (or next to) the one you intended for. Not a great user experience.

What the algorithm update has implemented is to favor websites that are mobile-friendly.

 

You can read the full article over on Linked-in