Learn Tips, Trick And Marketing Secrets From Amazing Ideas, Inc

Marketing Insights For Free

If you saw my last post which was a copy of my last Press Release, then you saw that I’m currently giving away one of my books for free. The specific book is on Online Marketing of Your Business.

Since I do not know each and everyone coming to my site, I don’t know how much you know about me. However, let me just quickly say, that I have a very vast experience of running businesses (smaller and a few somewhat decent in size). The businesses of past and of present have spanned many varied industries, cultures, countries, States and even continents.

Common for all the businesses I have run or still am involved in, and common with any other business I have encountered is a need for marketing. Marketing that actually works.

I have tried a lot of different tactics and I have wasted a lot of money on the wrong marketing avenues. I have in addition spent huge amounts of money and time studying with some of the top marketers of today (predominantly in relation to online marketing).

Well, as you may assume, I have over time learned both from personal experience and from many mentors what marketing works, what makes sense to engage in depending on your time frame, work you want to allocate to it or money that you are happy to invest in it.

So here’s the thing.

While, I’m currently giving away one of my books for free, that is inevitably an offer that will in all likelihood go away at some point – either in near future when the small stock I have left has been given away or when I get tired of re-ordering new books (and gotten tired enough of that expense) and thus will end the offer.

However, I still wish to share the insights that have gained over the years. Insights that I have paid for expensively via personal experience via the businesses that I have marketed or via studies with my many mentors (programs that typically run at $1,997 to $10,000 a piece).

Let’s be honest here. It’s not just that I wish to be all altruistic (although that does play a part too). But there’s actually also something in it for me too. To begin with, I believe it’s good karma. In addition though, it honestly inspires me and also makes the knowledge more clear for myself too. If ever you have shared your knowledge with others, such as in teaching someone something, then you know that for you to teach it, you actually had to become even more savvy and knowledgeable of your content and lessons. In other words, when I teach or show you the insights, that I have gained and I can share, then I become even better at it too and my insights become even more clear and solid.

So while, I will feel really good about helping you with my insights, I will actually become even better at it myself. This is important for me too. Not just for the businesses that I still run or those that I will be involved with in future. But it also is incredibly important for one of my current businesses that actually helps businesses with their online marketing and other online presence.

Amazing Ideas, Inc. is my marketing agency. I have had this business for a little while now, but not really until about a year ago did I open up officially for business offering online marketing services for other businesses. When I show you or teach you my marketing insights, I become better at marketing too and I gain more clarity about which elements actually produce that best return. This will become extremely valuable for the clients of Amazing Ideas, Inc. and thus will aid in producing solid results for the company. In other words, this is a win-win-win.

The message here for you, is that if you wish to learn more marketing insights from me, then you can pick up a lot by following the posts and article series that I run on the website of Amazing Ideas, Inc, http://www.amazingideasinc.com

I hope that I will see you there soon.

One little pat on your shoulder: If you truly do not wish to miss out on the tips and marketing lessons, then you should sign up for the updates. That way you are sure not to miss out and in addition, you will very likely gain even more secret lessons that I’m sharing only with my subscribers over there. To sign up, head directly to http://www.amazingideasinc.com/sign-up

If you have no interest in marketing advice, tips and secrets, then this is just not for you. If you still are either curious about what I’m engaged in on ongoing basis, then just stay here with me on http://www.mikkelpitzner.com. Here, I mostly write about my activities, certain personal thoughts, my thoughts on leadership, business and mindset.

If you run a business yourself, however, you might actually be interested in actually following along both on www.amazingideasinc.com and on www.mikkelpitzner.com and of course you are invited to either or both.

Go Out There A Be Amazing With The Help Of Marketing Castle Rock

Walk The Talk

Bummer!

I just completely bombed with some of my newer activities. It’s in my business of Amazing Ideas, Inc., which basically is a marketing company in Castle Rock, Colorado. Via this business I sell online marketing, web designs and strategic online presence – your online DNA.

Among the services that we offer here you will find the “get ranked high on Google for your relevant search term” offer. Since I have studied this excessively since 2008 with all the best marketers of today, I would say that I have quite a big insight into how you can make this happen and get your results. Ultimately, what you are looking for is for customers to come chasing you down rather than you having to chase after customers in order for your to get the revenues for your business.

There are many factors that you put in place to achieve your high ranking and with Amazing Ideas, Inc. we only employ natural and real avenues, what is often termed “White Hat” applications as opposed to the sneaky “Black Hat” tricks that many marketers use.

We don’t use “Black Hat” tricks, cause ultimately what these are, are just a way of “cheating” Google to rank you better. But Google is not stupid. they study continuously what goes on and with their algorithm updates they will eventually close up the loop hole that you may have found and all of a sudden your beautiful and somewhat undeserved high rank will be forever gone.

So no Black Hat tricks for us, please. We want to be ranked, but only when it makes sense and actually adds value to the user. If we don’t add value to the end user, it’s probably because we didn’t reach the right user and we didn’t reach the right user when we tried to rank for something that is in fact not relevant to the user. When we don’t add value to the end user, they don’t buy from us and we gained little if anything at all.

 

Anyways, we have been focused on helping other local businesses getting their online presence right so they could reap the benefits and grow their business. In other words among other things we have helped them get high ranking with Google, so that they derive more leads and ultimately more customers calling upon them.

Meanwhile, being so focused on others, meant we actually forgot about ourselves entirely. That’s right we did nothing for our own ranking for relevant search terms including the words “Marketing Castle Rock”.

This naturally also begs the question for someone who gets introduced to us of, how can we sell “Get Ranked High Solutions”, when we in fact are not ranked high ourselves for relevant keywords?

It’s a matter of walking the talk.

Whoops!!

Big Whoops!!

 

OK, at least we are still early in the game, so we have commenced a little bit of effort in the matter and expect to see some results very soon. In fact we actually did get us from page 21 of Google to page 1 in a matter of a few hours. Not the best of “true” placements, but considering the extremely short time period and the extremely broad search term (“Marketing Castle Rock”), I’m actually stoked. And more to the point, it also proves that we can live up to our claim of making such results happen.

We will continue a bit of work on our keywords and of course we will need to expand upon these as we go along. Marketing Castle Rock is not too specific and will not yield the optimal results in all likelihood.

You can read more about the story on our website at Amazing Ideas, Inc. and learn more about why local search results may be particularly important for any business. Also, we would love to help you out too if you are in need of updating or optimizing your online web presence. Just send us an email to info@amazingideasinc.com. We would love to hear from you.

Google's New Algorithm Change Is A Blessing For A Lot Of Businesses

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

I wrote a new article today that spells out a great and possibly somewhat unique opportunity that many businesses have right now. It’s an open window, but who knows how much longer it will stay open.

 

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

Google's Mobilegeddon Algorithm Change Is Awesome For The Businesses That Knows How To Use It To Their Advantage

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

 

You can read the full article over at Amazing Ideas, Inc.

Mikkel Pitzner Speaks At Beyond Strategy's Workbench

Mikkel Pitzner Speaks At Beyond Strategy’s Workbench

Workbench lead by Ingrid Pyka, the CEO of (Going) Beyond Strategy invited Mikkel Pitzner to share his insights to how to become and be memorable in a world that is increasingly losing attention span.

Mikkel Pitzner Speaks At Beyond Strategy's Workbench

I had the utmost pleasure of presenting my insights on what I call The Attraction Factor or rather a sub part of this which is about how you create an attractive character that people will resonate with and become attracted to, so that you will attract your ideal clients and more business, while simultaneously eliminating those who will just rob you of your time.

Speaking on May 6 and May 7 to a couple of groups of entrepreneurs, I had the distinct pleasure of sharing some very specific thoughts on the Attractive Character creation and drawing in personal experiences and referencing examples from the world around us that we can all recognize.

Workbench is a recurring Meet Up event organized by Ingrid Pyka, who is the CEO of Mish & Tish Publishing and a Founding Consultant with her firm (Going) Beyond Strategy. The entrepreneurs who get together for these bi-monthly meetings come from all kinds of businesses and industries.

It was a truly enjoyable experience and I thank Ingrid Pyka for the opportunity and the groups of entrepreneurs for listening so attentively.

Business Consultant and High Performance Coach Mikkel Pitzner

If You Always Do …

If You Always Do What You’ve Always Done

You’ll Always Get What You’ve Always Gotten

If you are less than satisfied with your results that you have been achieving lately – say last year or even the last few years, then it’s time to review what it is that you are actually doing.

This goes for your personal results as well as for the results obtained in your business if that be the case.

Even if what we are doing used to be a good avenue for building our businesses, then invariably we find some day that it no longer seems to provide us with the growth we used to see – and ultimately we may find that our results are less than stellar if in fact not downright dissatisfying.

The world keeps evolving, but sometimes we individually or our businesses do not really keep up and evolve too and some day we realize that our personal results or our businesses are going nowhere or perhaps even have been dwindling over a period of time.

When finding yourself in such a position, it’s high time to look at what it is you are doing. If you find that you are doing what you have always been doing, then that may very well be the reason for your troubles. You simply have not evolved while those around you have or if nothing else your customers may have.

In my capacity of professional Board of Directors Member and in the role of High Performance Coach as well as in my role as a Business Consultant I often see this problem scenario in people’s personal results or in their businesses and I see it with myself and sometimes in own businesses.

Yet, it’s remarkable when I point this out, just how resistant people are to adopt any changes and it’s remarkable the length they will often go to with the excuses they will make up for avoiding implementing any changes whatsoever. Yes, human beings are not often very thrilled about making changes of any sort. We may say we wish for changes in our lives and our results and yet, we are so very resistant to actually commence doing something new or to go in a different direction – personally as well as professionally.

Business Consultant and High Performance Coach Mikkel Pitzner

But as the quote goes

 

If You Always Do What You’ve Always Done

You’ll Always Get What You’ve Always Gotten

 

How do you expect to achieve better results if you just keep doing the same thing?

We all heard the quote attributed to Albert Einstein that says:

 

The definition of insanity: Doing the same thing over and over and expecting a different result

-Albert Einstein

 

Usually, I find that people and business owners will say to me something along the lines that “we’ll just do more of we have done” and then they hope that they will see more results.

It’s akin the people who, when constantly finding themselves with more month at the end of the money, finally come to the conclusion that they need to find a solution and then come up with something “hey, I’ll take a second job” or “I’ll work some extra hours”.

What is wrong with this picture is, that they do not stop up and review their value proposition. What value do they as an individual bring to the table? What value do they as a business bring to the market space?

Now, in contrast, I have had numerous experiences of successful outcomes and changing of trajectories of results when one has stopped up and reviewed how one could do things differently. Sometimes all it takes is small changes and other times you may find that you need to make some radical changes.

For changes in results for your personal achievements, it very often comes down to making some sincere adjustments in your daily routines and habits. It might also be changing things up completely, perhaps even opting for a complete change of direction.

If you have ever done any physical training of sorts, you may well have experienced reaching some plateau at which point it seems your results are stagnant despite how much more training you add on top of what you have been doing. Changing your routines by dropping some of the training you have been doing for some sort of exercise of completely other character and you may soon see renewed improvements come about.

When you have seen lack luster results in your personal income, you may find new opportunities and improved income by completely changing your chosen career.

For a business, sometimes the changes can come about just by restructuring your offerings, pricing, terms and conditions or a combination of same. Other times you may need to go forth with even more drastic resolve.

Is it scary? Yes!

Usually it is scary and often it is extremely scary.

Is it worth it?

Yes!

If you just continue what you have been doing and you haven’t been happy about the results, then you probably aren’t going to be happy with the results going forth. But change it up and you should soon see different results.

Will you see improved results always?

No!

There are no guarantees. You could choose a route that turns out to have catastrophic effects on your results – personally or in your business.

Is it easy?

No! Often it isn’t.

Look, if there were guarantees and if it was easy, you wouldn’t need to be scared and you would just do it – and everybody would be a millionaire.

Personally, I have found myself in this situation more than once – both personally and in business.

In my very first business that I bought, I was looking at our offering to the market. It was my limousine service business, but it could have been a business of any other industry. I wanted to implement some rather drastic changes in our rates along with several other things.

Coming (almost) from outside, I inquired with the highly experienced staff members what they thought of my ideas and was met with huge resistance: “Oh, no, if I did that, I was sure to see all clients flee and lose everything on the floor”.

There were other changes I wanted to see happen, and invariably I found myself met with shot down ideas and negative reception almost no matter what the idea was about.

Ultimately, I got rather tired of the scenario and went ahead with all my ideas and revamped the entire offering. If memory serves me right my smallest price adjustment was about 30% or so in upward direction.

The result?

After my first 14 months, my profit line had improved to the tune of a 32 fold of the result of year leading up to my take over of the business. I don’t really think I lost any clients that I can remember at said point and I believe we even managed to strengthen a lot of our relationships and our positioning in the market.

Most of the staff members incidentally were changed out during that period too.

It was very scary, but it was so worth it.

At another point, our results had stagnated and we seemed to go nowhere and met challenges left and right with our own deliverables and service levels. When it got to a point that seemed it had gotten far enough, I took a very drastic course of action and changed out the entire operational organization with new people.

This was excessively scary, but within the same year our results shot up again.

I wouldn’t normally recommend anything this drastic, but I actually had to do this once more in the time I owned the company. It was frightfully scary both times, but it was so worth it both times and I have always been happy that I did this.

Today, I might take a less dramatic avenue. I’m a little older now and would possibly proceed with more caution and mechanisms of push and pull and so on. But there’s no denying the remarkable changes in results and value of what we delivered when I did this.

But the point is that you might actually get very far in the direction you want to go, if you are willing to take the risk, get out of the comfort zone and try something new. For you as a person, it may be to uproot your path entirely and take a different road. For a business, you may realize, that you may be able make relatively massive adjustments without losing your business on the floor, perhaps even find you ended up strengthening your relations with your clients and come out with hugely improved results

So in conclusion, if you are in a place where you are not too satisfied with your results – personally or businesswise, then consider changing things up – perhaps even a lot.

What daily routines do you need to change? What routines do you need to throw out? What new action steps do you need to incorporate on a consistent and continuous basis?

What new way do you need to take?

Is it scary?

Yes.

But it may very well be worth it!

Would love to hear about your similar experiences or about your current challenges. Comment or shoot me a private message. Let’s keep the conversation going. Thanks for participating, I very much appreciate it.

 

 Business Consultant and High Performance Coach Mikkel Pitzner

 

Mikkel Pitzner is a serial entrepreneur with vast experience of running a multitude of businesses spanning a wide variety unrelated of industries, States, Countries and even Continents. He is a professional Board of Directors Member and serves on several board in privately held companies as well as in publicly traded companies. As a High Performance Coach and as a Business Consultant, he helps respectively people and professionals and businesses vastly improve their results.

Fire Yourself Now

The Time To Fire Yourself

After several years of running your business you may find yourself running low on energy and enthusiasm for the business. You might be taking more and more excuses in for not really handling the bare minimum of chores and responsibilities that you as a leader hold and should upkeep. You might even remove yourself physically and make yourself more and more inaccessible for the employees, colleagues, managers and yes, even customers.

Usually when this happens, it is in connection with the business not developing and not achieving the results that you would wish for. The uphill struggle and the seemingly unending struggles may begin to take a toll on you and strain you mentally and drain you from what’s left of your energy.

But more often than not, the problem is not really the current that seems to go against you or the never ending challenges that seem to heap up against you. No, the problem is usually…

YOU.

It's Time To Fire Yourself

If you stop for a moment and think back over the years, you will more than likely agree with me that there were always struggles, that there were always obstacles along the way. So really it’s usually not that things really have changed much, it’s probably more that you have changed. Or rather your attitude towards the challenges and the business has changed.

When you set out, it probably was a big challenge for you and you were probably met with a huge amount of “tests” from every corner. But you were excited and charged head on. You held your ideas and your vision high and it charged you with energy and stamina and a drive that enthused those around you, your employees and colleagues.

But for whatever reason, you got tired along the way and you dropped the strength to keep pushing through and shining that bright light for the others to follow.

What’s more is, that because of that, you are more than likely a good reason that the business isn’t in fact doing so well and may well be in a limbo and probably even has been for some time.

Yes, the world keeps changing and things become more and more disruptive with greater frequency and impact. But really, most of what you are facing is no more challenging than what you had to face earlier in your career – at a time, I might add, when you were even less experienced and knowledgeable.

The problem is that you haven’t changed. You haven’t developed. You stayed still and remain the same as always.

A business – any business – really does need a leader.

No let me correct that.

A business – any business – really does need Leadership.

People (employees and yes, even the customers) really need a bright shining light that will lead the way. That will take the charge and show the vision and making the claims as to where you as a business are heading. People need someone who will show the strength and courage even when things get tough and when obstacles seem insurmountable.

If you business is seemingly going nowhere (or worse going backwards) then you need to take a long look at yourself as the leader.

It’s often not really the business that is the trouble. It really is the leader.

You as the leader holds the ultimate responsibility (well, ultimately the responsibility rests with the board of directors and the owners of the business), so if you are not up for the task any more, then now is the time to remove yourself from the business. You are no longer serving it well and you are actually hurting its chance of survival at worst or chances of getting decent results any time soon.

In fact, you are already a bit late in making this decision to remove yourself and you really should have done so long ago.

By the time you have reached this point and have seen this described development of your business (or rather lack of) and you recognize what I’m stating here, then it’s probably been already way too long like that. You have probably, in fact carried on with this state of affairs for several years. And everybody has suffered.

That’s right, everybody has suffered along the way. The business has suffered, which can clearly be seen from the results and your books. The employees have suffered, for the have been left wanting for better leadership and better inspiration and the lacking results have probably caused lacks of wage development or possibly even decreases in compensation and other benefits. The atmosphere within the company has more than likely suffered.

And along the way more signs have shown up that tells the same tale of a business going down. Tell tale signs of employees claiming more sick days, dwindling sales, more mess in and around the work space, and employees assuming less and less responsibility on their own.

But it all might not be too late.

Changes are needed. Sometimes radical changes.

The best recommendation might well be to start by removing yourself from the position of leadership and instate someone capable. Yes, that’s right. The best cause of action might well be to fire yourself.

This really is no different that when companies are bought and you often see that the management are fired. They are usually fired to make way for new changes, better growth and more speed at which to reach new and higher results.

Yeah, you may not really like to hear this and you may not really like to have to face this. But trust me, you are not really very happy where you are at for if you were your business more than likely would be showing it via better results and better growth. But the great thing is, that once you have fired yourself and instated capable management in your place, you can let go of a lot of the daily hassles and soon you will find new streams of ideas and energy leap into your mind and body and can actually now begin to add much more value once again into the business via your conversation with the new management, strategy meetings and possibly board meetings.

Your quality of life is very likely to improve and the results of the business likewise. Of course rightening the business and bringing it back on the course it should be at may sometime take a bit of time. It’s sometimes kinda like a supertanker in that way. Change the steering now and it will take a bit before it will actually take effect. Unfortunately to add to that pain, it is often not easy to find the right candidate to take over the management, but trust me, more often than not, the biggest problem is just that you are clinging onto it for too long and too hard.

But imagine for a moment a situation and a new lease of life in which you remain a business owner, but have removed yourself from the daily nitty gritty chores of the business and really just work on it from the perspectives that are more concerned with the vision and the strategies of how to get there. But you leave it in the hands of someone else who more than likely actually are very capable and who has the enthusiasm and the drive. You will be awarded time and freedom to seek other interests of yours and explore where were precluded previously because of the workload. And you might even find renewed energy and strength to expand into new business ventures and exploits.

Yes, if any of the above rings true, it may be about high time that you fire yourself and remove yourself from the daily operations of the business. More likely than you might wish to hear, you are in fact the cause of the stand still of the business and your are in the way of its progress. Remove yourself and achieve a better quality of life and recommence working on yourself, for obviously, you actually need to progress and evolve too – and you haven’t.

The time to fire yourself is long overdue, so now go do it.

Leadership

Are You Throwing Away Perfectly Good Money?

Still Whining About Lack Of Business? Are You Leaving Money On The Table Too?

Every day I see it and even experience it. Businesses that are so hungry for more business and more revenues, but that are at the same time turning their backs on it.

It baffles me all the time. But every day I see it and experience it. Usually several times a day with a multitude of businesses of any industry.

Here’s a couple of recent examples:

I recently bought a new home and moved in. Along with the move you go through all the things you want and need. New updates, painting jobs, changing out carpets or installing hardwood floors, changing rooms, altering for taste or updating styles or just upgrading old appliances and what not.

So one of the installations my new house has, is that of a full blown sprinkler system in case there’s a fire. Kinda neat and a first for me to have in a private home. It’s especially nice since the sprinkler outlets are “hidden” and therefore don’t look industrial and awful. Now,  the sprinkler system is of course hooked up with sensors and an alarm system that goes to nearest fire station and the sheriff’s office. Kinda cool too.

Since the system is already in place and already has all communications and sensors to it, it feels natural that you might want to expand upon that to include everything for your personal safety too, such as a personal alarm (handy for when the wife is home alone) or for burglary alarm systems etc. for when nobody’s home.

As I took over the house I had to go through the motions of getting all accounts turned over to me and registering me and my family with all the relevant suppliers and vendors. It also meant that I had vendors come out and check everything was fully function-able and this gave me the perfect opportunity to explore more possibilities, system upgrades and updating equipment where necessary.

For the sprinkler system that was the same too and a very nice gentleman came to our house. We signed the papers and he went through the entire installation and checked everything was up and running perfectly and as it should.

His visit gave me the opportunity to explore what else could be done now that we had the system in place and we quickly found that we could in fact expand the system to include alarms and applications way beyond the sprinkler system with relatively little fuss and just a bit more investment, which of course would lead to a nice monthly increase in the revenue to the supplier company (a revenue stream that then would go on and on for probably a long, long time)

Now the house does have a separate alarm system, but joining the sprinkler system with upgraded alarm system would enable us to drop one of the systems and drop an expense, saving us a monthly costs, while yet as described above leave the supplier with increased revenues.

The visit from the sprinkler company concluded with the agreement that they would send me a quote for upgrading the installation to my requirements and wishes and I was all set for it. The costs up front would be bare-able and the monthly expense going forward would be less than running two installations and the end solution would provide more security and not least a greater provision of these elements for the family.

But here’s the thing. I never heard back from the representative.

Now, I could easily follow up and get this in motion again, but I’m too busy on other things or simply forget to do so when phones are open or whatever. It doesn’t really matter what my excuse is. And of course, between you and me, I’m kinda like, if they don’t care more about me as a client then forget it, I will place my money with someone who do care.

For a situation like this, I’m a relatively eager and easy customer and all you would need to do is to place in front of me a decent and fair offer and I would probably put a YES to it straight away and give you my money.

Handsome young man throwing money

The other example I wanted to bring you is that of a printing service. Along with our moving it just happens that I also started a number of new businesses. For one of these I was seeking a printing service that would be able to make me a very nice upscale stationary and the like. To perform this task, I wished to source a local vendor to support the small local town. I explained everything I was looking for and they went to work.

And then they didn’t.

As I customarily will do, I invited about 3 different vendors to bid for the assignment and to come up with a solution. One hardly responded, which quickly left them dropped out of consideration. But even the others left me wanting. I had to call upon them too many times, instead of them trying to reach out to me to get the order. The final runner up eventually couldn’t really find a solution that would serve what I was looking for and pretty much just gave up.

But a solution is out there and I know where I can get it. But the point of the matter is that they (the vendors I invited) will not be getting the order, nor the order for the 5-6 other new entities for which I also need stationary.

So when I hear businesses that are whining and crying for more business I usually say they need to start by looking at all the business they are turning away already by their actions or if this is the case their in-actions. Usually their whining and complaining are uncalled for if only they would shape up a little.

I could come up with numerous more examples, like the two companies I dealt with in search of new hardwood floors, who also missed out on opportunities dues to lack of follow through and like opportunities I presented to more than one builder for potential add on to the house and the AV companies that didn’t follow through either.

You may be thinking, when reading this, that I might be a terribly difficult customer. But the fact of the matter is, that I’m actually a relatively easy client. I will give space and room for mistakes, delays and what not as long as it’s within reason. I will tell things pretty straight so that you as a vendor will know exactly for what I’m looking for, by when and to what standards and if offered a decent price and good delivery, I will accept and pony up. And I have been known for paying lots of money for solutions and sometimes chosen the more high end route for pretty much anything. So in fact I would venture to say that I’m not just a relatively easy client, I’m actually close to a perfect customer.

The conclusion in all of this is, that there’s so much more business and revenues to be had out there for all sorts of companies. But are you grasping these opportunities? Are you following through? Are you delivering on your promises and even simple deliveries?

If you are still wishing for more business, start by looking at the opportunities you already have and have had. Did you live up to the bare minimums that could have been expected from you?

Better yet: Are you over-delivering and going the extra mile?

If you can answer YES to the last question, then my bet is you can even ask for premium prices and that you can have a very performing business if you don’t already.

I shall discuss the last bit in future post soon for this is another important issue that I find too often people are struggling with. It has to do with pricing. I shall also come back with a discussion of the times when one of my own companies totally failed in its performance due to complete lack of understanding of what needed to be delivered. This one was a service company and the service lacked. It almost cost me the entire company too. But as I said, we shall return to that in future posts soon.

For this post here, I’m curious to learn about your experiences and your views. What do you think? Please comment and engage in this conversation. It would be interesting to see where our conversation together might lead us.

 

 

 

 

Amazon-Best-Seller-banner-feat

Mikkel Pitzner Hits 3 Amazon.com Best-Seller Lists With New Book: “Successonomics.”

Mikkel Pitzner, serial entrepreneur, business consultant, professional board member and consultant, hits Amazon.com best-seller lists with the new book, “Successonomics.”

 

Castle Rock, CO – September 24, 2014 – Mikkel Pitzner, serial entrepreneur, best-selling author and speaker, teamed up with world renown Steve Forbes of Forbes Magazine and a string of other top experts to co-write a new book titled: “Successonomics”.

“Over the last eight months, I’ve united with successful entrepreneurs, professionals, and experts from around the world including Steve Forbes to bring you the guide to success you’ve been waiting for. Each of us is successful in different areas, which means we’ve been through both wins and loses, and have taken action to claim the term success for ourselves. And now, we’re willing to share our methodology and mindset to guide and coach you to success in your own life”, said Mikkel Pitzner in a statement.

On the day of release last week September 18 2014, Successonomics straight away hit best-seller status in not just one category but in fact 3 Amazon categories. Mikkel Pitzner contributed a chapter titled “Being Unrealistic And Being Unreasonable”, in which he describes how the best results are usually gotten when you are being completely unrealistic and quite possibly even seem rather unreasonable. Mikkel Pitzner is thus challenging the old adage of “realistic goals” or the so-called SMART goals and SMART goal setting.

Serial Entrepreneur, professional board member in Denmark, Sweden and the US, consultant, investor and dreamer extraordinaire, Mikkel Pitzner is a Partner of unique marketing and trailer rental company, Freetrailer, which currently operates throughout Denmark, Sweden and Germany with more countries to come. He is the Partner in a company named Aksel & Ko that finds that special gimmick or solution corporations need for their marketing and campaign purposes. He is the CEO of RetailWise USA that provides highly valuable surveys and insights to large retailers and help them gain perspective of the true potentials of individual stores. He is also the CEO of Pivot Point Enterprises which has just launch a unique online business platform for businesses of all sizes and any industry on which to collaborate and manage all their business processes and so much more. Mikkel is also the chief designer of a unique marketing company called Amazing Ideas Inc. and is currently working on his latest book titled “The Automated Millionaire”.

Mikkel is already multiple best selling author with Successonomics making it his 8th best selling book published thus far. He teaches entrepreneurs how to create a business that will provide for the lifestyle of their choice while taking them off the treadmill of their job, so they can spend their time on things of their choosing and has just launched a new program that will teach female would-be entrepreneurs how to build a business, obtain financial independence and grow more confident.

Mikkel Pitzner has been featured on CNBC, ABC, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC, America’s PremierExperts, Børsen, Berlingske Tidende, Erhvervsbladet and Näringsliv. Mikkel Pitzner was also a guest at the Brian Tracy TV Show, Amino TV, The Secret Entourage and radio program Money for Lunch.

Mikkel Pitzner is currently finalizing work on several information products on each its own topic, but all based on experiences of his own and from his vast studies and education. As mentioned above these programs soon to be released teaches the basic tools need for entrepreneurs to run their business, how to become an automated millionaire, how to build a business, for females: How to build you own business, become financially independent and grow more confident and finally a program on goal setting.

CelebrityPress™ describes the book:

The intriguing part of success is that it means such different things to different people. However, just as success encompasses achievement, SuccessOnomics™ implies the achieving of goals through fiscal competence. The concept of Success combined with Economics is a formidable financial combination. The Celebrity Experts® in this book are successful in different areas, but they all exhibit the components of success: perseverance, passion, planning, risktaking with a willingness to fail, decision-making and, maybe the most important component of all, they take action. The authors in this book share their success methodology and mindset. This allows the reader to understand not merely how they think, but, more importantly, how these CelebrityExperts® can guide and coach them to a mastery of SuccessOnomics™ in their own lives. Many of life’s failures are people who did not realize how close they were to success when they gave up. ~ Thomas A. Edison.

After such a successful release, Mikkel Pitzner will be recognized once again by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

 

To order a copy of the book, please go to http://successonomicspowerprinciples.com/

 

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

 

More About Mikkel Pitzner:

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company while he quardrupled its number of locations and a leasing company he lead to a doubling of size.  The company was Pitzner Auto, which during the latter years under Mikkel’s management also became the Budget Rent A Car licensee for Denmark. Mikkel left the company after being instrumental in the challenging sale of the company in a sale that actually comprised a split of the company to 3 different buyers.

From later 1996 up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President Obama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel Pitzner also successfully ran an import and distribution company of scuba diving equipment until that company was sold to a German distributor just a few years following the foundation. Mikkel Pitzner is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden and Freetrailer Germany and soon other nations) and of a very unique advertising and marketing bureau named Aksel & Ko. He runs The Automated Millionaire program as well as The Goal Setting Academy just to name a few.

A sought after professional board member Mikkel Pitzner currently sits on boards of companies spanning the US, Denmark, Sweden and Poland, including privately held as well as publicly traded companies.

 

A list of Mikkel Pitzner’s books is given below:

The Art And Science Of Success, Vol. 2

The Only Business Book You’ll Ever Need

The Success Secret

Marketing Miracles

New Rules Of The Game

Mikkel Pitzner’s Trade Secrets For Marketing Your Business Online

Masterminds’ Insights To Business Success

Breaking Through

Successonomics

  

Learn more at http://www.mikkelpitzner.com

 

###

 

Contact:

Mikkel Pitzner

888 988 2489

www.Amazingideasinc.com

 

Female Entrepreneurs Wanting To Learn To Build A Business

New Business Venture And New Challenges

3 New Challenges For Mikkel Pitzner. Helping women to build their own businesses and grow personally and become more independent, self reliant and more self confident.I have taken on a new venture on top of all the other ventures that I have started over the past year. Well, OK, truth be told some of the ventures I started during the past 12 months I have dropped before I even got very far down the road (which was to be expected), some of them are on temporary hold, but thankfully some of them are ongoing and growing. Some too slow and some at an appreciated pace.

Now there’s a few things special about the new venture, cause outside the challenge of making it work and become successful, this one entails a few other challenges to make things even more fun.

 

Here’s what’s special about this one:

Challenge Number 1:

To build a successful business with a Multi Level Marketing company/opportunity (MLM business).

Challenge Number 2:

Do this in an industry that I’m not supposed to be a very good fit for.

Challenge Number 3:

Help women become entrepreneurs and owners of their own businesses, grow and become financially independent and ultimately become more beautiful and radiant and not least self confident.

Now, this is all still very new and it’s even a challenge since my time is simultaneously filled with existing obligations, ventures and the like, but if you wish to follow along and learn more about this endeavor, then it might be a good idea for you to le me know by signing up for updates on this project, by entering your name and email in the form here below.

Warning: This venture may be of more relevance and interest to females. Just saying.

Successonomics Book Cover Title Featuring Mikkel Pitzner

The Pathway to Success

Successonomics Book Cover Title Featuring Mikkel PitznerYou can define the word success. Webster did, he describes success as, “The fact of getting or achieving wealth, respect or fame.” But, is that what it means to you? The strange thing is, we all perceive success differently. Each of us has different goals we aspire to achieve in life or business to define ourselves as successful. However, navigating down that ambiguous pathway to success isn’t always easy. Which is why I’m writing to you now. I don’t want you to have to walk that path alone any longer.

Over the last eight months, I’ve united with successful entrepreneurs, professionals, and experts from around the world including Steve Forbes to bring you the guide to success you’ve been waiting for. Each of us is successful in different areas, which means we’ve been through both wins and loses, and have taken action to claim the term success for ourselves. And now, we’re willing to share our methodology and mindset to guide and coach you to success in your own life.

This insight is brought to you in our new book, SuccessOnomics and it’s coming out this Thursday!

We’ll be launching the book this week, tomorrow in fact, Thursday, Sept 18th, (don’t worry I’ll remind you!), and I’ve put together a huge bonus package for you if you’ll help us launch the book!

Like I said, I’ll remind you, but if you are willing to help us launch with great success, by buying the book (It’s only $19.95!), then I’ll give you HUNDREDS of dollars worth of bonuses in addition to the great ideas you’ll receive from reading the book.

I appreciate your support and I’ll get back with you soon to remind you about the launch and to tell you more about the bonuses I’m putting together!

Stay tuned!

 

Mikkel Pitzner

 

Learn more about Successonomics here

Are You Listening?

When I bought my new car not too long ago, I was so impressed about the dealership and the two sales guys that took care of me. They were handling my interest in such a different way than I have otherwise experienced in a US car dealership.

You see normally, my experience is that the car dealers attack you like vultures, give you very sleazy sales pitches, of which you believe no word, often show very little knowledge of their products and when it comes to hackling the price they always have to go off into the little glass box in the middle of the showroom and talk to a manager, before returning to let you know what they can ultimately offer you. A scene that usually takes place a number of times before you end up believing you probably cannot squeeze another dime out of the price.

The problem is, that although I believe myself to be a pretty decent and certainly experienced negotiator, then I invariably leave with a car and still feel a unappreciative sense that “they probably screwed me anyway”. Much the same feeling I get any time I buy an insurance of some sort or a pension solution. I also often leave with the impression that they really don’t care about or for me, and only care about getting that sale done.

Now, with this last car purchase things were different.

I was told upfront that all their prices were an open book price that was available to everyone, not to be negotiated, but already at the very lowest the car dealership could offer. In other words you really didn’t need to waste your efforts or time trying to get a better deal. It’s kinda like going into an Apple store. Did you every think you could get a discount in an Apple store by asking for it? Probably not. It’s very much either take it or leave it.

And so, when they have a great product to sell and you really want it, then you just pony up and sign the deal and drive away in that beautiful new car (or take home that new iPod, iPad or iPhone or whatever from the Apple store).

The no-bs pricing structure actually leaves you feeling reassured that that’s probably the fair price then for a great product and that you probably won’t be able to do much better anywhere else anyways and that you can trust this place as opposed to all the other dealers and stores that still haven’t gotten it.

What then you still look for, is the level of service and the way they treat you and talk to you and possibly a number of other factors. So these factors become even more important now as an added reassurance that you are dealing with the right people, store and company.

Now this particular dealership placed a lot of emphasis on customer satisfaction and service levels and it was apparent. In fact on the first day I visited this dealership (a BMW dealership), the same morning just moments before walking in, I had just come from a Chevrolet dealership to inquire about the new Corvette.

The difference in service and attitude and demeanor of these two stores were remarkable.

At the Corvette dealership I entered and walked resolutely towards one of the two Corvette vehicles in the showroom. There was a Salesguy busy with a client at one of the Corvettes so I went to the other one. I snapped some images with my camera and some with my iPhone and I sat in the car checking it out. I opened the hood and looked at the engine and I walked around the car a few times.

There were two other salesguys at the perimeter of the showroom, chatting with each other killing time and there were other employees around too. Now, while I appreciate that I wasn’t attacked by vultures hoping to get my money, I still was a little surprised that no one spoke to me or directed their attention to me, especially seeing that I took such interest in the car.

In fact it wasn’t until I walked out of the showroom that one of the salesguy asked me if I had any questions. I almost didn’t bother at this time, but thought I would ask a few things. It became apparent that the guy knew very little about anything really. I inquired about different engine sizes either available now or in the future (as has usually been the case with Corvettes). He knew nothing and tried to talk his way around this and other questions. He made another mistake too, which was basically showing hunger for getting potentially another sale, but at the same time probably didn’t think that I could buy a car like that (yeah, that kind of attitude shows). A test drive wasn’t possible of course. Well, I walked and drove straight over to the BMW dealership who gave me a much different experience.

You see, the very first time I walked into the BMW dealership I had taken but 3 or 4 steps in and the receptionist got off her chair and walked towards me, graciously and smilingly greeting me and inquired how she could help and what I would be interested in. In addition she offered me a bottled water or a coffee. After telling her the car type that I was considering she summoned a nice gentleman who guided me through the dealership and the differences that they offered and how they did things.

We discussed the car I was interested in and after a little bit he found one in inventory and let me have a test drive – more than one hours worth that took me onto highway and into smaller winding mountain roads. Wasn’t too scared when I tested out the motor a bit and allowed me to do a serious brake test.

Two dealerships – two very different experiences for sure.

I didn’t buy a car right there and then though.

But at any rate, I entered the BMW dealership a few weeks later again. My salesguy wasn’t in yet, so they handed me over to another one. Just as nice and courteous.

Luckily they had a brand new car of the model I was interested in that had just come in to their inventory. I figured I just needed to do a little test drive just to be sure and so we did. This guy was probably less adventurous as they first salesguy, and I keep laughing of this, but as soon as I hit the accelerator in a big time on the highway, he kinda went pale and in as controlled demeanor as he could said that we should probably take the next exit and turn back to the showroom. Too funny.

At any rate, we came back to the showroom and I said let’s do it. An hour later I handed over a cashiers cheque for the full amount (incidentally almost twice the price of the Corvette) and could drive home in my new car.

Great experience all around buying this car.

A week later or so, they two salesguys even sent me a handwritten appreciation note thanking me for the purchase.

The experience and entire handling of me as a customer for a high end product impressed me and I posted a notice to this effect to 4,000 friends on Facebook for others to be inspired with.

However,…..

A week later or so, I took the car in to have film installed on the windows and a protective film on the front of the car and to treat it with a special protection coat. All as according to the deal and plan I had made with the salesguy at time of buying the car and everything booked with the department who would handle this (was even introduced to them and all).

They took in the car and told me it would probably a full 24 hours before job was done and it would be OK to take it out into changing weather. That was to be expected and all OK, I even let them have it for one more day, just to make sure.

The problem was that when it came to time for me to pick it up again, they still hadn’t called me to let me know it was ready. So instead I called them. Found out they really hadn’t done squat with the car in all that time. Apparently, they still hadn’t the film shipped in, even though that was ordered at the time when I bought the car and ordered the extra protective work. It was now weekend, so they would have to order it come Monday and then we would have to await delivery and then miss the car for another couple of days for the work.

What really made me wonder was why the heck they hadn’t called me as soon as they learned they had messed up. Instead I was without the car for a few days, wasn’t told anything was a miss before I inquired myself at the time it should all be ready and ready for pick up (at which time they actually still couldn’t tell me anything).

It was completely like the left hand didn’t know what the right hand was doing.

Well, OK mishaps happens.

But what really wasn’t alright, was the fact that subsequently, I told first the one salesguy about it and how I found this was very unfortunate for a company that took customer service seriously. I suggested they would have their quality control and service person call me so that I could walk them through everything and so that I could give them my suggestions for how to do better in these regards. He never called.

I also told the other salesguy (pretty much same conversation) and I told the guy who kindly gave me the full intro to the car (where buttons for this, that and the other was in the car – yeah, it’s highly technological and advanced). However, no one seemed to take this OPPORTUNITY to make the right person call me up and make a wrong really right and turn a bad experience into an awesome experience and turning this customer into a raving customer. Big mistake.

Remember, when you made some bad customer mistakes and when you get complaints, this in fact is your best opportunity to turn customers into absolute raving fans. Well, they missed that opportunity.

As you will recall, I posted my happy experience to 4,000 connections. That’s awesome for them. But this long report (way longer than the one little image I posted with the good buy experience) will go out to same 4,000 connections, but in addition to well over 12,000 other connections on another platform – 12,000 connections linked to 24 million people and of course it will now sit on my website for who knows how long and visible to anyone and everyone who comes by (this number might be higher than you think it is). This is in no way to make some sort of retribution or to punish the dealership, but more in order for me to relay the importance of recognizing your best opportunities for turning customers into raving customers and turning bad experiences into awesome experiences. There’s a good lesson her, so I hope that you take it to heart for your business.

We touched on this same subject in one of the businesses I run, RetailWise USA, in a new post of today called: Are You Listening Or Just Hearing?

Much shorter post, but worth reading.

 Are you listening? Or just hearing? Turning Bad Customer Service Into Good ones and Making Raving Fans